Sunday, April 22, 2012

What makes a commercial actually good?




Okay we all watch TV daily and we all see commercials every day as well. But do we love them? Most of all not. Because they aren’t made very well. We want to be entertained, we want to see something funny or something that let us think about something. That is not average or look like it is only done for money making. Okay, you’re right, that is the main intension of a commercial. But it also should be smart and creative to be kept in mind, shouldn’t it?

Commercials that I like are for example this one for a Sony smartphone in which a little boy ponders about its functionality. (Video on top, below the link if it doesn't work)

http://www.youtube.com/watch?v=HMnlfPvd5AI 

Another one I like is a very old one - so you also can see how the way of a commercial has changed in the past years which is really interesting. Now we have much more possibilities with all the technology. But anyway, I like this commercial for a german newspaper. (Video below, link if it doesn't work)

http://www.youtube.com/watch?v=g5XHqCW3ow8 

What do you think about these commercials? What are your faves? What do you like about them or don’t you watch any commercial? Do you think the new ones are the better ones? Please leave a comment.





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